Our Latest Blogs:
Recruiting the Mouseman
How often should you be promoting your business? Press play for how promotion even works in pyjamas (Warning: there's one rude word in here - so if you're near easily shocked ears - stick your headphones on) That time I helped the Pest Control guy Inside a coaching...
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Mastermind foolishness through the year
Ever wondered what it’s like inside a Mastermind group?
This foolish little video will show you how I start every single session with the date. I run so many Mastermind groups that it’s important to know which one is which. It allows us this little glimpse of a whole year of Mastermind groups – so many different faces, so many different backgrounds as I move around the world
Avatar research: deep over ‘good enough’
Done some Avatar work, but it’s not really been that useful?
It may well be that you’ve not gone deep enough. When we really dig in and learn your Avatars deepest concerns and how far back that might go in their life – when you do that you can produce products that support them much more deeply.
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I do not wish you a happy life
No, not a happy life, I wish for you an ecstatic life. One with many highs and lows. One filled with wild flashes of joy and moments of darkness that spur you on to greater things.
Because a happy life, a steady life, a life with no big peaks or troughs, well that’s a life that will have safety but no wild joy. And you deserve to be wildly joyful.
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Avatars: Understanding your clients is key
Being understood is a fundamental human drive
In this video – I discuss why it’s so important to really make the effort to understand your customers and clients.
Research is a fundamental tool for your business. If you go straight to producing product without doing the deep work you’ll probably end up with the wrong products for your people. Sure they’ll look great, but the targeting won’t be spot on and sales will be lacklustre (maybe you’ve already seen that). ⠀
Seeing is a kindness. Understanding a blessing
This depth of understanding about my clients has changed my business and it can do the same for you. This is why I’m so passionate about understanding your ideal client.
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Hollywood royalty, horsemeat and the importance of targeting your message
It doesn’t matter how good you are if you’re talking to the wrong person He wasn’t having much luck chatting up the barista. You could tell he’d been trying for hours. Lord knows, he wasn’t a quitter. She was polite and friendly, like most people in this little...
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Oscars: that envelope & a moment of grace
Wow. THAT envelope mix up.
You’ll have seen the clips and felt awful for everyone involved. But perhaps you don’t realise quite how bad nearly, but not actually, winning an Oscar is — after all La La Land won 6 other awards. How bad can it be, right?
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10 biggest mistakes joining a Mastermind group
You know a good Mastermind group can help your business grow quickly and give you support long term so you hit those big goals. You’ve heard countless big name coaches name-check them as the secret behind their success.
But how do you choose a Mastermind group to join?
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How to earn more money as a coach
Run Mastermind groups and bring in an extra $3000 a month.
We all want to earn a little more money each month. And if you’re not working with clients in small groups, you’re missing an easy way to boost revenue and offer something fresh for your clients. Mastermind groups are a reliable way to add extra income quickly
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Branding Quick Tip: how the client sees themselves
It’s all about ‘client ideation’ images.
That sounds pretty fancy, but in today’s blog I’m sharing some of the backend concepts that are run through all of our new brand refresh (that’s all those pictures of retro ladies doing daft things that have suddenly appeared all over the blog).
Why they’re there and what they’re doing is a different story. What I’m sharing today is the more subtle mix of information that’s being projected by pics of groups, couples and people on their own.
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It takes a village
Often running your own business can feel pretty lonely.
Sure you spend many nights up late just you and your laptop vaguely resentful that you’re not out with your pals. Or deeply resentful that you’re not actually asleep right then as you’re-so-goddamn-tired.
Thing is, you’re not alone.
There’s a lot of people supporting you. In my case it’s all these fabulous people (and many, many more)
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