Rethink Central Blog: Avatars and Branding
Done some Avatar work, but it’s not really been that useful?
It may well be that you’ve not gone deep enough. Dig in and learn your Avatars deepest concerns…read more
Being understood is a fundamental human drive
In this video – I discuss why it’s so important to really make the effort to understand your customers and clients.
This depth of understanding about my clients has changed my business and it can do the same for you. This is why I’m so passionate about understanding your ideal client.read more
It doesn’t matter how good you are if you’re talking to the wrong person.
He wasn’t having much luck chatting up the barista. You could tell he’d been trying for hours.read more
It’s all about ‘client ideation’ images.
That sounds pretty fancy, in today’s blog I’m sharing some of the backend concepts run through our new brand refreshread more
I’m in NYC at the moment
and, as one does, I had a dirty martini the other night. It was from a ‘curated’ cocktail menu. I’m not entirely sure what was curated about it…read more