Postcard | Visibility - Rethink Central

Visibility – STORY: The only time it’s ok to hide

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Q&A August 9th, 2022 1pm Eastern

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Prefer to read? Here’s the transcript:

Have you ever felt a bit odd about showing yourself online? Being all ‘Look at me! Buy my thing!’ I know a lot of my clients do.

My name is Liz Scully. I’m a business strategist. And I do hear this all the time.

But let me tell you about a time I was in New York, doing – it sounds very strange – but I was doing some training on hostage negotiation with somebody who had trained the FB and the CIA’s team in that. As you do it.

It’s actually very useful for coaching and it’s extremely useful for working with clients.

So, there I am in the hostage negotiation training, which was fabulous, and I’m sitting, I’ve got a little desk chum who I’m sitting next to. We get talking at the lunch break and go out and talk about it.

And he tells me that he’s a policeman now, but he used to be much more involved in the sort of work we’ve been talking about. Fascinating. He also has a business flipping houses and doing brand stuff.

He said, ‘I know, I know, I should really show some more stuff online. I should be more visible.’ And I’m like ‘Yes, you should.’ It’s a regular thing I talk about, ‘You gotta get out there. You got to be visible. You got to have a personal brand.’

And he’s like ‘Yeah, the thing is, Liz, I used to be an undercover cop.’ And I’m like ‘Oh.’ He said ‘Yeah, for about 2 or 3 years I was embedded in drugs gangs. And, I’m sort of worried that if I present myself online, one of them might find me and kill me.’

And I was like… ‘Okay, that this might be the only legitimate reason to not have a personal brand. Can I use you as an example?’ And also, ‘Why are you showing me your phone?’

Because, he had pictures of himself <in the gang>. Now, he was a tall, quite good-looking guy, clean-shaven. And he showed me pictures of him embedded in 2 or 3 different gangs.

You would never have spotted him. He was a completely different person. His body language was different. He looked shorter in one. He had these hideous kind of side beards. Vile. But you truly, his everything about him from the hairline he was using to the way he was standing, slouching, the clothes he wore.

And, of course, it’s not acting. He was living this 24 hours a day. It was like Donnie Brasco. It was astounding. And I’m looking at him going ‘You don’t look anything like you. I’m astounded.’

And this is the bit I really want to share with you. He said ‘Yeah, I don’t look anything like that. And that’s why my saying I can’t be online is bullshit because look at me, nobody’s going to recognize me. I can be online, doing my real estate stuff. Nobody’s going to recognize that. Which of the gangs are going to be looking to see whether or not in a completely different city someone’s flipping houses?’

Now, if an undercover cop with his background calls bull$ht on himself for not being visible, what, my lovely friend, excuse do you have?

You know you need to get out there more. You know you need to do this. And I’m saying this while speaking to you on camera and I worked behind the cameras for 20 years.

Let me tell you, there is no distance harder than the 3 foot from behind the camera
to in front of it. But you get used to it. And you can too.

It doesn’t have to be video <you do>. But you do need to be visible. It’s a safe world. If that gentleman with his background, if he called bullshit on it, I call bullshit on you.

Q&A August 9th, 2022 1pm Eastern

Next live call is August 9th, 2022.
Come along to ask your questions about launches, strategies for marketing, Masterminds or whatever you're stuck on in your business.

Add your email below and I'll send you the zoom info for the calls. See you there!

Or come say hello on Instagram here.  I microblog daily. 

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