Postcard | Masterminds vs Group Programs - Rethink Central

Masterminds vs Group Programs – The real difference

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Q&A December 2nd, 2020, 1.30pm Eastern

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What is the difference between a Mastermind program and a group program or a membership program?

My name is Liz Scully. I’m a business strategist. And I work exclusively with clients in Mastermind groups and I train people how to run amazing groups.

So this is a question I am asked a lot. And it’s a subtle answer. Because some Mastermind groups are a bit like a group program and some group programs are a little bit like Mastermind groups.

But let me try and break it down for you. Then you can judge the one that you’re looking at.

Now, when I say group programs, let’s move those down to things like membership programs. They’re very popular at the moment. You pay a $100 a month or $200 a month and you get access to training courses, you get a community of people. There’s probably a lot of people in the program, maybe a couple of hundred. And you get a regular Q&A with the coach who has set it up. That might be monthly, it might be weekly, it might be quarterly.

But there is this feeling of a lot going on. You can work through a library of things. And you can interact with all sorts of people. It might be a Facebook group, it might be in Mighty Networks. And they are wonderful things.

If it was a party, it would be a cocktail party, an event that you go to regularly where you see the same people. But it’s quite a lot of people, it’s not a lot of individual attention.

In a Mastermind group, you have the same people that are with you day-in day-out for the length of the program. And that’s part of what is fabulous about Masterminds is that people are there with you for a long time.

My programs are a year-long and many of my clients stay with me for year after year after year. And in my Masterminds, you also have access to the other programs that I have created. So there is the recorded content. There is the regular Q&A’s. There are all of those MasterClasses. I can see how it’s confusing.

But if a group program is like a cocktail party, like a cheese and wine, your Mastermind group is like that Sex in the City Sunday brunch with people that you know every week who will lovingly call you on your bullshit, who will be there to cheer you on when you do something fantastic, even if it is simple as press publish on a blog you’ve been talking about for ages. This is your home team. These are your people.

And you can be in a Mastermind group and in a membership program, they are not incompatible.

Now, there is a tendency for membership programs, group programs with many people in them to call themselves Masterminds. As you know, if you were following me for a while, this habit of calling things that are not Masterminds Masterminds is extremely annoying.

Because a real Mastermind is a small number of people and they look after each other. You can be part of a Mastermind of 20 people but as long as your group is 4 to 6 people you’re getting that individual attention as well as being part of a group.

So, a Mastermind is a high-end, wonderful, really personal bespoke product.

A membership group is probably lower-end with many more people in it.

There’s a place for both. You can be in both at the same time. But they are not the same. Sunday brunch – a one-off event that you go to now and again.

So, if you have more questions about Masterminds, group programs about anything in your business, then click the link below and get on the list to come to our next Q&A session. I would love to see you there and I’m sure I can help your question.

 

Q&A December 2nd, 2020, 1.30pm Eastern

Next live call is December 2nd 2020 at 1.30pm Eastern.
Come along to ask your questions about launches, strategies for marketing, Masterminds or whatever you're stuck on in your business.

Add your email below and I'll send you the zoom info for the calls. See you there!

Or come say hello on Instagram here.  I microblog daily. 

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