Make more calls

Postcards from Rethink Central

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Prefer to read? Here’s the transcript:

Do you find yourself sometimes thinking

‘I do all this work. Why don’t I have more clients?’

Well, I think I have the answer. You might not like it but I do have the answer.

Certainly, when I work with clients, this is pretty much always the nub of the problem. Which is this:

If you want to have more sales, you have to have more sales calls.

All of your marketing needs to be funneling people to a call. Whether that’s a zoom call, a phone call, a coffee or a place where they can meet you in person (at a conference perhaps) and you are saying actively, 1-2-1, in front of someone:

‘That problem you have, I have a solution. Would you be interested in buying it?’

You have to be THAT clear.

When you are having a lot of those calls, you will have more sales.

For almost everybody who tells me, ‘I’m not happy with the amount of money I’m getting / with the number of clients I have.’ When I dig a bit deeper, it comes right down to them not getting enough sales calls.

All of your marketing is there to help you get to that point – to get a sales call.

Yes, it’s hard.

And if you’re listening to this thinking ‘But I’m doing all of that stuff and I’m still not getting people to sales calls.’ Are you though? Are you actively reaching out to people and asking them to buy from you?

Not perhaps. Not maybe. Not sending them a newsletter or putting a blog on LinkedIn. But actively following up saying ‘I can help you with this. Let’s talk.’

Really, the crux of running a business is sales. And the way to do that is to ask people.
Being oblique about it isn’t going to get you anywhere.

To run a successful business, you have to be actively asking people to buy from you.

And – spoiler – you won’t like this, but sending out emails with sales stuff or a big launch that is sales-related isn’t the same as getting people onto a call.

It’s on a call where people will really feel your energy and know that you can help them.

Truly, it makes all the difference.

Getting people to a sales call, I realize is a big thing. You’ll have to warm them up. But make sure that you’re not just outputting free stuff but you’re drawing people towards you. So, that they actually want to buy from you.

And talking of free stuff, come to one of my Q&As.

We can tighten up your funnels. We can tighten up your marketing. We can talk about exactly how you run through a sale. We can go through all of that on the Q&A.

And just so you know, this is the sort of thing where you offer a freebie where people get a taste of it and if they like the work, then they’re going to be more likely to buy.

I don’t pitch at all on the Q&A. But I make it clear that sometimes clients come from those calls.

Make the path to buy from you very clear.

You just need to drop your email in the box. And I’ll see you on the next Q&A.

Next live call is May 9, 2023 - 1pm Eastern / 6pm UK.
Come along to ask your questions about launches, strategies for marketing, Masterminds or whatever you're stuck on in your business.

Add your email below and I'll send you the zoom info for the calls. See you there!

Or come say hello on Instagram here.  I microblog daily.