Get bored! – Boost your creativity

Postcards from Rethink Central

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My name is Liz Scully. I’m a business strategist.

I’m going to ask you to spend some time being bored.

It is what your creativity needs. It might feel counterintuitive but really, to refill your creativity that wonderful well of great ideas it needs time and what it needs is space.

On a holiday, part of what is wonderful about getting there isn’t just the laying out by the pool or being warm and relaxed.. it’s kind of boring getting there. And that is part of what we need to refill the well of creativity. In today’s super-connected age, it is very difficult to find time when you’re not doing that.

Remember when going to the supermarket used to involve standing vaguely at the checkout. Well, now you probably pull out your phone and check social media for a moment. Particularly if you’re running a business, you’re probably on Instagram or dealing with something on Twitter.

Well, my suggestion to you – if you want to be super creative – is that for a little while you don’t do that. You actually allow yourself to become bored. You don’t distract yourself. Allow yourself even just an hour where you’re not on Netflix and you’re not checking social media and you’re not stood in a wind filming a video blog.

When you truly allow yourself to do nothing.

For your mind to get fractious and it will. It will beg you to do almost anything to entertain it. Don’t! If you allow yourself to truly settle into that, and I’m not talking about meditation, I am simply allowing your brain to go into neutral.

You will find your creativity rises.

When I was running big animation teams this is a big part of what we did. We used to force people who wanted to get their work done, to work so hard, to take time off. And on that time, we’d ask them to go for a walk. It sounds really simple but just doing very simple things.

I find for me, it’s cooking – I bake. Those things fill my creativity well. But it’s also as important to stare into space and think tiny little thoughts.

You try it. I’ll bet you find it works for you.

Now, if you have questions about your business – for those moments when you are being creative and you are not sitting bored – come along to one of our Q&A calls. It would be lovely to see you. There’s a link just below.

Next live call is May 9, 2023 - 1pm Eastern / 6pm UK.
Come along to ask your questions about launches, strategies for marketing, Masterminds or whatever you're stuck on in your business.

Add your email below and I'll send you the zoom info for the calls. See you there!

Or come say hello on Instagram here.  I microblog daily.