Postcard | Get bored! - Rethink Central

Get bored! – Boost your creativity

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Q&A August 9th, 2022 1pm Eastern

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Prefer to read? Here’s the transcript:

My name is Liz Scully. I’m a business strategist.

And I’m going to ask you to spend some time being bored. It is what your creativity needs. It might feel counterintuitive but really, to refill your creativity that wonderful well of great ideas it needs time and what it needs is space.

Now on a holiday, part of what is wonderful about getting there isn’t just the laying out by the pool or being warm and relaxed.. it’s kind of boring getting there. And that is part of what we need to refill the well of creativity. And in a super connected age, it is very difficult to find time when you’re not doing that.

Remember when going to the supermarket used to involve standing vaguely at the checkout. Well, now you probably pull out your phone and check social media for a moment. Particularly if you’re running a business, you’re probably on Instagram or dealing with something on Twitter.

Well, my suggestion to you is that if you want to be super creative, is that for a little while you don’t do that. You actually allow yourself to become bored. You don’t distract yourself. Allow yourself even just an hour where you are not on Netflix and you’re not checking social media and you’re not stood in a wind filming a video blog. When you truly allow yourself to do nothing.

For your mind to get fractious and it will. It will beg you to do almost anything to entertain it. Don’t! If you allow yourself to truly settle into that, and I’m not talking about meditation, I am simply allowing your brain to go into neutral. You will find your creativity rises.

When I was running big animation teams this is a big part of what we did. We used to force people who wanted to get their work done, to work so hard, to take time off. And on that time, we would ask them to go for a walk. It sounds really simple but just doing very simple things.

I find for me cooking – I bake – those things fill my creativity well. But it’s also as important to stare into space and think tiny little thoughts. You try it. I’ll bet you find it works for you.

Now, if you have questions about your business – for those moments when you are being creative and you are not sitting bored – come along to one of our Q&A calls. It would be lovely to see you. There’s a link just below.

 

Q&A August 9th, 2022 1pm Eastern

Next live call is August 9th, 2022.
Come along to ask your questions about launches, strategies for marketing, Masterminds or whatever you're stuck on in your business.

Add your email below and I'll send you the zoom info for the calls. See you there!

Or come say hello on Instagram here.  I microblog daily. 

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