Curation and why it matters 

Postcards from Rethink Central

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My name is Liz Scully. I’m a business strategist. And I run Mastermind groups and teach people how to run them. I have a Mastermind framework and I fix slightly broken Masterminds for other coaches.

Masterminds are truly what my business is about.

And if you’ve been following me for a while, you’ll have seen me talk a lot about curation. It’s one of those buzzwords. But what does it actually mean?

Curation is the key to a good Mastermind. Sometimes you’ll have seen people launch a Mastermind and there’s no application, you go straight through to the buy page. Which means they accept pretty much anyone.

And just like a bar that takes anybody that comes through the door, you get a real mix of people. Most of them are probably lovely, some of them might be kind of assholes. So, be very careful.

Curation is super important.

Curation is making sure that people are not only a great fit for the program but a great fit for each other.

When I put together my Masterminds, I make sure that there’s a mix of extroverts and introverts. That people are moving at the same speed towards their goals and there’s nobody going to lag behind. That the abilities and skills within the group are actually well-matched.

So if somebody’s a Spanish speaker and someone wants to learn Spanish, that’s a great connection. It doesn’t really have anything to do with the point of my business strategy Masterminds, but it’s a really helpful depth.

I aim that everybody in the group will have three things to give to a group and three things to get, minimum. Seeing as I put four to six people in a group, that adds up very quickly.

But that’s also why that multi-layered level produces Masterminds that stay together for a very long time. Plus not only do I curate well, but

I look at the community and how we build that.

Make sure that if you join a Mastermind you are really looking at that kind of depth. Not just that people have goals and similar aims but that there’s this full holistic element to everything in the Mastermind. It really will make a difference.

Curation isn’t just about cocktail bars or cheeses because curation is kind of a word you see everywhere. It’s the key to my business and it’s the key to a great Mastermind.

Thanks for listening and I hope to see you soon.

Next live call is October 10, 2023 - Noon Eastern / 6pm UK.
Come along to ask your questions about launches, strategies for marketing, Masterminds or whatever you're stuck on in your business.

Add your email below and I'll send you the zoom info for the calls. See you there!

Or come say hello on Instagram here.  I microblog daily.