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Black Diamonds – Clarity is everything

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Q&A December 2nd, 2020, 1.30pm Eastern

Next live call is December 2nd 2020 at 1.30pm Eastern.
Come along to ask your questions about launches, strategies for marketing, Masterminds or whatever you're stuck on in your business.

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My name is Liz Scully. I’m a business strategist. But my very first career was as a jeweller.

My first degree is in design specialising in jewellery and silversmithing. And this means that I know a weirdly large amount about how very small jewellers work and operate and run their business. I also know a fair bit about gems and the background behind the industry around jewellery.

Now for instance, black diamonds.

So a diamond is made from coal. It is compressed. And when it becomes super compressed and very clear, it becomes a first water carat diamond, as we know. Now, if it doesn’t get quite as much pressure as it’s created it won’t clarify. That’s how we get those beautiful colours of diamonds.

But there is a form of diamond that never get clear. They are called black diamonds. And they’re used for drill bits. They’re if you see any kind of major drilling anywhere, they’re using black diamonds. Now unfortunately, this was used as a plot in a film once and they were supposed to have great value. They have no value, or almost no value, other than as drill bits.

But setters and people that are cutting diamonds, practice on black diamonds. Because obviously they have all of the same properties of diamonds, they’re just not super expensive.

So, black diamonds are in the industry and are used a lot. They look like jet. They are actually kind of beautiful. I always wanted to do a lot of work with them, but I never got round to it because my work never really involved shiny things like that. I worked with lots of steel and lots of wood.

But there is something that is, I think, very useful for what I do now about black diamonds. Because they have so much that is similar to the final clear beautiful diamonds that we know and love.

A black diamond lacks clarity. But it has everything else. It kind of works as a diamond, it kind of does all those things. However, it does lack that clarity.

And I think a lot of the business, entrepreneur, marketing world has exactly that. It’s a perfectly fine strategy, but it doesn’t have clarity. And if you don’t have clarity it’s not going to have that worth that we truly need.

So go back and review your strategies and the things that you’re doing in your business. Are they beautiful high quality diamonds? Or are they black diamonds? And if it’s a black diamond what can you do to make it better?

Now it takes guts to identify a black diamond in your business. But if you’ve got one, you must change it. Because it is never going to be as valuable to you as you need with that clear beautiful valuable diamond.

And if you have questions about your own business come along to one of my regular Q&A sessions. There’s a box below just drop your email in there. And it would be lovely to see you.

 

Q&A December 2nd, 2020, 1.30pm Eastern

Next live call is December 2nd 2020 at 1.30pm Eastern.
Come along to ask your questions about launches, strategies for marketing, Masterminds or whatever you're stuck on in your business.

Add your email below and I'll send you the zoom info for the calls. See you there!

Or come say hello on Instagram here.  I microblog daily. 

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