Branding Archives - Rethink Central
Avatar research: deep over ‘good enough’

Avatar research: deep over ‘good enough’

Blog Home Next Post Is your Research Good: But Still Not ‘Good Enough’? Watch this training video then scroll down  Done some Avatar work, but it’s not really been that useful? It may well be that you’ve not gone deep enough. When we really dig...
Avatars: Understanding your clients is key

Avatars: Understanding your clients is key

Blog Home Next Post Understanding Your Avatar is key Watch the video then scroll down for 60-days FREE training with me on Skillshare Being understood is a fundamental human drive In this video – following on from this Medium post – I discuss why...
Seeing is a kindness. Understanding a blessing

Seeing is a kindness. Understanding a blessing

Blog Home Next Post Seeing is a kindness. Understanding a blessing There is much that is wrong with the world, sadly we see awful events in the news far too often. However, I find one thing heartening alongside these terrible acts, something that always seems to...
Branding Quick Tip: how the client sees themselves

Branding Quick Tip: how the client sees themselves

Blog Home Branding Quick Tip: how the client sees themselves “A brand is a person’s gut feeling about a company. It’s not what YOU say it is. It’s what THEY say it is” Marty Neumeier in ‘Brand Gap’ Top 9 Posts   5 surprising foods for...

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