The Action Mastermind 2019 - Rethink Central

Simplify to grow

Fall in love with your business again

*Note: Mastermind groups are in the region of US$1500 a Month

Everything about your business is… ok

You make money

But it’s erratic, happens in a feast and famine cycle and is really hard work.

You’ve got clients

But you’re never quite sure where they’re going to come from. Everything just sort of … happens. Most of the time, anyway. (And let’s not talk about those months where things don’t quite come together).

You’re willing to work

But in doing all the things, all the time, you’ve got yourself so turned around you don’t even know whether all the work you’re doing is leading to any tangible results.

If you’re really honest with yourself, you think you might have hit a plateau.

You worry your business is never going to make it to the big leagues. Maybe you’ve spent all your time, money, and energy for nothing more than half-hearted success.

Sound familiar?

You’ve got a problem

Look, you can limp along in business indefinitely

You can pour yourself into keeping things going with duct tape and safety pins, only to realize years later that all you’ve got to show for it is a lot of frustration.

Meanwhile, everyone around you seems to move effortlessly from success to success.

Want to know the insider secret

to making your business a genuine success?

See the problem is our society has an ongoing narrative:

If you work very hard and care very much, then eventually you’ll succeed as a business owner.


The real secret to business success is simple:

1. Do the things that work

2. Stop doing the things that don’t work

3. Do this consistently and you will succeed

Just one problem –– you can’t do this alone, because you’re too close to your business to see all the ins and outs and you’ll lose heart in isolation.

This whole entrepreneur thing can be very isolating.

The people who try to do it by themselves are the ones who lose heart and quit.

The people who grow their bootstrap businesses into thriving grown-up businesses…

get help!

This is why every high powered coach, every thought leader, and every single successful business owner has their own coach to guide them, and a cohort of people dedicated to their growth and success.

In other words, a mastermind.

They know it’s impossible to get the kind of perspective, growth, and accountability on their own or even just with coaching. You have to have both the expert and the group.

With that combination, done well,

You’re Unstoppable!

Why am I the right person to help you?

(or who the hell is this Liz Scully woman anyway?!)

I worked in the film industry for 20 years, working on big Hollywood projects and my work has been seen by millions worldwide. (I guarantee if you’re over the age of 35 you’ve seen my work).

Working on Hollywood films gave me a superpower:

I learned to quickly suss out the ins and outs of how a project was running, to see where the issues were, particularly where things were stuck.

What’s more, I’d pinpoint changes to iron them out so a total nightmare of misaligned priorities, money sucks, and wasted energy became

a smooth-running, money-spinning machine

built to leverage the very best of people’s genius.

This made me one of the best people in the world at creating simple solutions to get complex projects going in the right direction again.

Plus it gave me a whole shelf-full of awards:

My work in film won me an Emmy, as well as multiple Oscar nominations and BAFTAs for my work.

Best of all, it gave me 

a unique talent for helping amazing people

come together to translate all their genius and passion into great work. 

Talent I now use to help business owners all over the world finally find the success they’ve been slogging away for so long to get.

Doing less is the key to achieving more

Stop being distracted by what everyone else is doing and work out where the money is in your own business. Focus on those areas and ditch all the other time-wasting actions.

A large part of the strategy work we’ll do is prying your death like grip on the things you feel you should be doing and channelling all that time and focus into an effective consistent client getting system.

.  Step 1 – Strategy

We’ll get clear on where the money comes into your business, ditch all the extraneous parts and streamline your entire system.

.  Step 2 – Consistency

Consistency is the next step – no point getting distracted again. Stay focused, we’ll work together as a group to keep you on track through the year.

.  Step 3 – Implementation

We’ll start full implementation immediately – carry on through the Cartagena Implementation Retreat (clue’s in the title). And each week in Mastermind we’ll check in and adjust as needed.

Remember that with Masterminds we’re building solid lasting change – you’ll put in stack of work this year and see results. But it’s next year you’ll be reaping your massive rewards. That’s why people stay with me year-on-year – each year a step forward and a step up.

Join The Action Mastermind

and find out what it’s like to finally be the CEO of a grown-up business.

*Note: Mastermind groups are in the region of US$1500 a Month

Why you want to Mastermind with me specifically:

1.  I’m the only person in the world who teaches

          Masterminding professionally. 

I run the world’s only Mastermind Coaching school and I’ve created an International Mastermind Certificate as part of my ongoing mission to standardize the industry and create a Federation of Mastermind Excellence. I’m not just the person at the top of the industry –– I am the industry.

2.  I’m the person many of the best coaches in the world

          consult with and hire to run their Masterminds.

A few of my clients include Jonathan Fields of the Good Life Project, Kathy Caprino of The Amazing Career Project, Julia Pimsleur of Million Dollar Women, Tim Brownson of A Daring Adventure, Jadah Selner of Simple Green Smoothies, and Kendrick Shope of Authentic Selling.

3.  My clients get results.

Most people stay with a mastermind group for six months, maybe a year.

My clients stay with me for years because the process works. They see their income double, and then double again. Then they start making the kind of money they used to make in a year with one email. They become known as an expert among their business friends, then among their industry, then around the world. And it just gets better from there.

Here’s how The Action Mastermind works:

We start by drilling down into your business in  1-2-1 deep-dive. Together over 90 minutes, we’ll get to know all the moving parts of your business, expose what isn’t working, and set goals for the year.

Then over the course of the year, you and your Mastermind cohort — AKA your new business besties — will join me on twice-monthly exclusive, outcome-driven Mastermind calls.

As a group, we’ll hold each other accountable for progressing towards your goals, encourage each other, and get live coaching from me.


After a year of doing the right things with the right support at the right time, I can promise you you’ll have the foundations in place to make your business unrecognizable.

You’ll be working more smoothly, earning more easily and all set to scale.

Instead of an occasionally successful stop-and-start business, you’ll have a well-honed, grown-up business set up for long-term, sustainable growth.

*Note: Mastermind groups are in the region of US$1500 a Month

The extras:

The Rethink Course Library

The Learning Toolbox:

As soon as you join the Mastermind you’ll have access to all of the recorded courses in the Rethink learning portal.

The 30-day Rethink: Ideas to MasterClass

You’ll learn my complete framework to create training lightening fast to draw your audience towards you.

The Avatar Academy

This 6-week deep-dive will have you not only clear on who your clients are, but exactly where they’re stuck – so you’ll know how exactly you can help. Create training and products around these issues and you’ll convert them to raving fans.

The Ultimate Avatar Toolkit

As part of the Avatar Academy you’ll also receive the Ultimate Avatar Toolkit. This brings all your Avatar learning onto one simple graphic page. This is the key to onboarding staff and freelancers fast to who you help and your business mission.

The Hero’s Journey

Story is a strategy for growth and the heart of your business positioning. Taking the heart of my work at Dreamworks I’ve simplified the complexity of the Hero’s Journey. You need to understand this – in 30 minutes you will.

Take your time. You have all year to dig into the material and the Toolbox is yours to keep after the program.

With the Learning Toolbox you’ll have all tools to go deep on exactly who you’re serving, where they feel pain and how you can help. You’ll know how to weave story around that and create training that will serve your audience so they fall in love with both you and your business.

*Note: The Learning Toolbox does not include my live Mastering Mastermind course. 

 – You’ll Receive –


Well, this all sounds great. What’s the cost?

This program’s for you if:


  • You can’t wait to get clear on your business and know exactly how to leverage your strengths for massive traction and growth. 
  • You’re ready to enjoy a steady stream of clients and cash, and take the limits off your business’s future. 
  • You’ve thought about running a Mastermind or fancy retreat for your clients. (If you haven’t experienced one, how the hell can you expect to run one?!) 
  • You want your business to be well set to weather the coming ups and downs in the global market. 
  • You’ve got the cashflow to support an ongoing investment in your business.

(Hint: if you’re paying for courses, coaching, Facebook ads, or all the other things business owners shell out for, you probably do).

This program’s NOT for you if:


• You’re looking for help with your Facebook ads, tracking pixels and marketing nitty gritty

We’re looking at positioning and resonance, not the mechanics of Facebook ad setup.

• You’re a negative, non-team player, who knows it all 

We’re a team, this isn’t for you (Masterminds as a whole might not be for you either. They thrive as a group)

• You don’t like swearing

I’m sorry (#notSorry), I grew up in three ports. I swear like the proverbial sailor

• The cost of the course will cause serious financial hardship 

• You’re dealing with a major mental health issue 

There’s a lot of moving parts in this program. We’ll be here for you when you’re back to yourself and through this rough patch. Right now, concentrate on you and get well.

• You just need a one hour one-to-one intensive, not a full program

Please mail for ways you can borrow my brain for intensives.

Frequently Asked Questions

Is this Mastermind going to fix my business?

Nope. The magical business-fixing pixies are on strike this year, and won’t be stopping by to wave their wands and sort out your business overnight.

I will say this though: you show up and do the work, and I guarantee you won’t recognize your business in a year’s time, it — and you — are going to change and grow so much. Show up and faff around, or expect me (or the business pixies) to do the work for you, and you won’t get anything out of it. Up to you.

Why should I do a Mastermind with you specifically?

Most people who run mastermind groups do so because someone else told them they should. They don’t actually know how to make them work.

I do.

In fact, I’m so good at it, top coaches and Masterminders around the world call me their secret weapon. What could you do with the brain behind Jonathan Fields, Kathy Caprino, and Julia Pimsleur’s Masterminds focused on your business? Let’s find out. 

What if I can’t make all the calls?

While the calls are recorded, you must be able to attend for at least 80% of them. Why? Because if you want to successfully take your business into maturity, you have to show up. We can’t help you if you’re not there, and the group can’t create those deep, lasting bonds that make you truly invested in each-other’s success. So check your diary carefully before committing.

What if I do the first couple of months and realize I don’t like it?

If you’re not at least 90% sure this is a fit by this point in the page, don’t dive in just yet… let’s chat about it. No strings. Click here

Why am I telling you to hold off until we have a call? Because my mastermind groups bond deeply. We hold the vision for each other’s goals, we’re each other’s biggest cheerleaders, and we form the kinds of relationships to see you through years of business together. It’s really special, and it means if someone drops out and breaks the bond, the whole group suffers.

And I’m protective of my groups and the people in them, so I take every possible precaution against breakups happening — including my Hotel California policy. Once you’re in, you’re in. No refunds.

Can I just coach with you instead?

Joining The Action Mastermind is the best way to get access to me right now. While I do have a few coaching spots (and they are fabulous), they are also much more expensive, and I run a waitlist of six months minimum.

The Action Mastermind gives you guaranteed access to me, plus you get the group, the fancy retreat, and all the other delightful bonuses.

What do I do to join the Mastermind?

I’m so glad you asked! You click right here to apply.

Wait, I still have questions! Book a call

I finally started to make consistent monthly income that continues to grow

Liz Scully is my go-to when I am stuck. While working with her, she has coached me through the fundamentals of fine tuning my vision, avatar, and messaging. The year of Masterminding with her, my list grew 4x, my copywriting had more impact on my readers, I finally started to make consistent monthly income that continues to grow, and discovered my overall inner confidence strengthened and I really stepped into owning my value. Basically… if you choose not to work with Liz, you’ll miss out insane amounts of growth and lots of full-bellied giggles. It was an honor to work with such a caring and yet badass superwoman as Liz!

Christina Salerno

Founder & Lead Quirkologist, Living Quirky, NYC, USA, Living Quirky

We found $200,000 in 90 minutes (then another $140k 10 minutes later)

Simple tweaks to how I ask for business and manage my client referrals are set to double turnover in the coming year. It really was amazing how quickly Liz got to the heart of where we could improve things. And the changes are so simple to implement.

Michael Francis

Owner & Photographer, Michael Francis Photography, Toronto, Canada, Michael Francis Photography

She swoops in like a superhero and calms the chaos that’s been running your world

In one session, Liz helped me distill my decades of professional experience, assumptions, values, fears, passions and confusion into a crystal ball of realization. So just imagine what one of her Mastermind programs will do for your career and/or life.

She swoops in like a superhero and calms the chaos that’s been running your world for far too long. It’s her sneaky ability to wallop you upside the head with amazing clarity, been-there-done-that wisdom, and a huge dose of enthusiasm that that will make you say, “Where have you been all my life?”

Matt Olin

Owner, Matt Olin Creative, Charlotte, NC, USA, Matt Olin Creative

I could see where the money had been hiding

Working with Liz Scully gave me immense clarity. In under an hour we had a map for the shape of my business for the coming year. I could see exactly where the new revenue was coming from and where it had been hiding for the last years.

Heather Krakora

Photographer & Illustrator, Madison, Wisconsin, USA, &

Every leader needs a support team and a masterful guide

I’ve never been in a Mastermind group before. But I coach others and lead groups all the time as a film/theatre director and teacher. I’m learning that every leader needs a support team and a masterful guide to help us not lose our sanity. Liz Scully and the other inspiring participants give me the nudges and the creative strategies for how to refuel when I’m stuck or overwhelmed.

I’m just in love with this group. And of course with dear Liz who calls it like it is so we can be our best selves. Straight Talk Liz. Schedule with her and get a taste of her awesomeness

Heidi Marshall

Director & Actor Coach, NYC, USA,

Remind me what it all costs again?

Ultimately, it comes down to a very simple choice:

Do you want to spend 2020

doing the same thing you’ve been doing, getting

the same scattershot results?



Or do you want to be able to look back at 2019 as 

the year you

finally started running

a grown up business?

Get reliable results and

set yourself up for real growth

Join the Action Mastermind 2020

*Note: Mastermind groups are in the region of US$1500 a Month

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