Augmented Mastermind & Avatar Academy 2017 - Rethink Central

What if your customers were your biggest sales people?

6-months training and implementation Mastermind

 Want customers clamouring for your products?

So happy they can’t stop telling their friends

 

These crazy happy customers will be your very best sales people – so pleased with your products and services they become your word of mouth evangelists so your business grows faster than ever.

What if you could identify your perfect client and almost climb inside their thoughts? Then it would be dramatically easier to:

•  understand exactly what product to create

•  know exactly how to position the product, yourself and your business

•  create a compelling story around it so people feel compelled to buy

•  create experiences for those same people that are easy to create, a delight to deliver and are joyfully received

 

It is possible

 

In this brand new Augmented Mastermind I’m going to teach you a process that no matter who you are or what product/service you have, we will craft an emotional arc in marketing – and even the product itself – to resonate more powerfully with the people you serve.

 

I’ll give you the structure to tell your story so they can’t wait to experience it

 

This will transform your business so people fall in love with you. They’ll be unable to shut up about how fabulous you and your solutions are. You’ll fall for them too so it’s a virtuous circle of service and support. And nobody else is teaching how to do this right now.

My name is Liz Scully, I’m a business strategist and I’ve spent two decades in commercials, ad agencies and big Hollywood films. I’ve worked with massive studios such as Pixar, Dreamworks and all the top 100 ad agencies in the world. My work has been seen by millions, I’ve won an Emmy and been multi-Oscar nominated.

I understand the emotional arc you need to take a customer on to deliver the most compelling experience possible in a way that pretty much nobody in traditional business does. When you apply what we know from massive Hollywood films and world class ad agencies and branding – when you apply all of that to the world of business, you operate on a radically different level.

And I’ll show you how to apply it all to your business too. With online training and simple step-by-step worksheets to support the work we do together in Mastermind.

 

Do the deep work and it will change your business for ever

 

In this Augmented Mastermind I’ve created it as massive engine for business growth. It comes with an assisted curriculum to create rapid growth. It not only addresses the single biggest gap in nearly every founders process it fills that gap then shows you how to apply it in a way to unlock growth and create love, loyalty and delight in your fans.

 

Nobody else is teaching this right now

 

You’re probably launching in the fall and definitely for next year – don’t you want your people to be thrilled by it?

Do this Mastermind and you’ll end the six months with a very strong understanding of who you serve and will build your business around. You’ll have all the tools to create your positioning and the messaging so those exact people will raise their hand and say, “Oh, hell yes I have to do this!” .

And you’ll understanding how to build your actual product and services and offerings in a way where your clients become living breathing sales people for your business.

 

Apply immediately, places are strictly limited to just four.

 

What you get in the Avatar Academy Mastermind

Online course material, monthly Q&As and a full Mastermind

Three elements each month

Augmented Mastermind: Monthly

This is the heart of the program. We’ll spend detailed time on your plans. With group support, we’ll ensure you understand your clients and thrill them with beautiful curated products and marketing that resonates.

These intimate outcome-driven groups are led by me, an expert in Mastermind Coaching.  As you build your dream business your Mastermind group will be right there with you to workshop ideas.

The combination of powerful Mastermind and deep training means that your commitment will get results.

Runs, third Wednesday of the Month.
Times to be finalised with the group – will work for Pacific & Australian zones

New concepts: Online training

Throughout the Mastermind I’ll be teaching you a process that no matter who you are, or what your product or service, you’ll be able to captivate and thrill your clients and customers.

We’ll craft an emotional arc both in marketing, and even when creating products, that’ll be deeply powerful for the people you serve. I’ll show you how to craft the story and tailor it for your specific market.

Each month you’ll receive online videos of this months training to augment the work we do in Mastermind.

Your Questions Answered: Monthly Q&A

As you do the work I’ll be there to answer your questions and cheer you on via monthly group Zoom video calls as well as the Mastermind.

I’ll help you untangle sticky research questions, discuss how to delight your clients and implement the research directly in your new products and marketing. We have a full 90-minute Q&A each month.

Often the deepest insights come from hearing how others in the group are tackling the same issues right alongside you.

What you’ll learn

Over the six months we’re going to spend:

  • The first two months doing a power deep-dive into the avatar.
  • Then month three we’re going to talk about applying the avatar to positioning.
  • Month four, applying the avatar to product development.
  • Month five, applying the avatar to copy creation and marketing experience.
  • Month six, applying the avatar to customer delight and education.

You’ll end the six months with a very strong understanding of who you serve and will build your business around. You’ll have all the tools to create your positioning and the messaging so those exact people will raise their hand and say, “Oh, hell yes I have to do this!” .

And you’ll understanding how to build your actual product and services and offerings in a way where your clients become living breathing sales people for your business.

Create wildly happy clients who resonate deeply with your whole company

This Program IS for you if:

 

You’re ready to dazzle your clients with amazing experiences 

 

You want your clients to be begging for your next product release 

 

You want to be certain your clients get results

 

You love learning as a team and want to dive deeper as a group 

 

You’ve been reading about Avatars and know you want more depth 

 

You’ve been waiting for a Mastermind that works for Australian timezones 

Finally! What took you so long, Liz?!

And, of course, it also works for timezones adjacent       

as well as Asia, Europe & Africa       

 

It’s NOT for you if:

• You’re looking for help with your Facebook ads, tracking pixels and marketing nitty gritty.

We’re looking at positioning and resonance, not the mechanics of Facebook ad setup.

• You’re a negative, non-team player, who knows it all 

We’re a team, this isn’t for you (Masterminds as a whole might not be for you either. They thrive as a group)

• You don’t like swearing

I’m sorry (#notSorry), I grew up in three ports. I swear like the proverbial sailor

• The cost of the course will cause serious financial hardship 

• You’re dealing with a major mental health issue 

There’s a lot of moving parts in this program. We’ll be here for you when you’re back to yourself and through this rough patch. Right now, concentrate on you and get well.

• You just need a one hour one-to-one intensive, not a full program

Please mail for ways you borrow my brain for intensives

  The Avatar Academy: Results

    Do the work each month and in 6 months you’ll have:

A full psychologically deep avatar all on one sheet

A complete Framework to create more avatars whenever you need

6 months of Mastermind experience

6 months of video training with step-by-step worksheets

A Framework for implementing your avatar within your marketing, sales pages, positioning and new products

The Ultimate Avatar Toolkit – and swipe files – is also included in this program

A 6-month plan to beguile and educate your avatars after the program

Tell me about the Mastermind

From the creator of the International Mastermind Certificate

Great Mastermind: Great Price

Because this is the first time this program has run, you get an amazing deal: world class Mastermind from the creator of the International Mastermind Certificate (the only certificate Mastermind Program) at a fraction of my normal Mastermind rates.

The support of the carefully curated Mastermind group is the key to success. You’ll have people with you every step of the way as you dive into this work. This is the place to discuss business growth, direction and new products.

Mastermind changes everything: you’ll have 6 months of support and coaching

Finally Aussie Friendly Timings

Sensible timings for Europe, Pac Rim and Asia

Aussie Friendly timings

Sick of getting up super early to catch coaching calls with US coaches?

The Academy Mastermind is timed much more sensibly – covering Australia, Asia and NZ in the evening and comfortable timings for Europe.

It’s taken a while, but if you’ve waited to do one of my courses or Masterminds… this is the one for you.

About time, Liz!

Frequently Asked Questions

Got more questions? Then drop me a line

Why do I need this - I already have an avatar?

I’m sure you have the outline of an Avatar. Many training programs run you through a quick overview on how to do the work. But most of them only skim the surface in the explanation… and then when it comes to actually doing the work itself… well you might have skimmed the work a bit more.

So you end up with a half-ass Avatar that’s neither use nor ornament. If it doesn’t have their secret fears clearly mapped out, and a link to how that makes them act long term – it’s of no use. When you really understand your people you can speak to their pain obliquely, you can then lift them up by using their exact words.

With this program, the agony of working on an Avatar just to push it in a draw half finished is over.  You’ll do the deep work to truly understand your peeps and then, and this is the crucial bit, you’ll actually USE it in your products, services and copy. That’s the key.

In the coming months together, you’ll not only do the work, you’ll have time to ponder, rethink and share your information. You’ll have a supportive group working on this at the same time and it will open up new ideas, new clients and a way to speak more clearly to your current people.

Deep, well researched Avatars are the foundation of your business.

How can you grow if you don’t really understand your clients?

Why's it take so long? 6 months seems a lot

Check out the video above – the one about ‘does it really take 6 months?’

Thing is, does it really take 6 months to do this?  No, it doesn’t have to. When I sit down to do a new Avatar for a program or product, it usually takes me about a week to map out the basics. A solid week – 40plus hours of work. Researching, being in social media, interviewing community leaders, surveying my tribe, looking at demographics, checking out the opposition and seeing what they’re doing that’s working (and what isn’t).

I plough through all that and then put my one-sheet Avatar together (that’s in the Ultimate Avatar Toolkit, which you’ll have access to in the online program). Then I spend the following weeks tweaking and improving from there. That’s because I know this is the crux of my business. But it takes a lot of dedication to do that. I have to set aside other work and make time for it.

And that’s where it all goes wrong for many people – this work is hard, it’ll test your abilities and possibly even have you questioning your direction. So, often people don’t do the work. They start, but don’t finish it and so they end up with a light-weight, not very useful Avatar that they never use. Not good.

In this program, we will work through the steps one-by-one. And we’ll make sure you do the work and also USE the Avatar you create. You’ll know what to do with all that information, particularly how to use the secret fears without being sleazy.

I truly believe this is the backbone of your company and it is not something to be done once 6 years back and hope that’s ok.

It isn’t. Do it properly, if that means devoting 2 weeks to it as I do, then great. More power to you. But if you know you’ll only do this in a group and with guidance, and step-by-step instructions – then this is the program for you.

And in 6 months – you’ll have your one-sheet Avatar, a sales page using that, and your social media calendar for the next 6 months.

 

I’ve already got clients, why do I need this?

The heart of a business is the customers and clients. You’ve already got a successful business – but wouldn’t it be great if finding new clients was even easier?

Any improvements you make to your sales pages or products so they resonate more deeply will increase not only conversion, but the commitment of your clients once they’re with you. Speaking the exact words they use themselves, understanding their underlying problems and reflecting back their current experience will allow you to serve more people more deeply.

Every business needs quality Avatars. I believe, that most people are not doing this work well. Only a small improvement here will give you an edge over others in your field.

Is there a guarantee if I don't like it?

Yes there is! Do all the homework and come to all the Q&A sessions and if after 6-months of doing the work you still feel it’s not worth the money I’ll refund you all you cash there and then.

The reason I can give such a full refund is I know that if you do the work and create a psychologically full Avatar and implement it, you’ll reap the rewards with more engaged followers, more clients and products that sell more easily.

Knowing your customers inside and out is the key to growing your business. 

Will this ensure success?

Hell no!

You’ll get out of this program – just like every program – what you put in. Do the hard work and you’ll finish with a clear Avatar and know how to use it to grow your business. For success you’ll still need to put products together and actually tell people about them.

Sadly magic pixies will not come and do that for you (work shy little blighters that they are!). So if you want fast answers and no setup work, then this isn’t for you.

If it all sounds too time consuming – we can do the work together in a deep-dive coaching intensive day. You’ll still be working hard, but in an intensive burst that will result in quicker results. They start at $5000 a day.

Will it be recorded?

Yes! All the recordings and worksheets will be available in the Rethink Online learning portal.

Each month a new module will be released with worksheets and videos. You can watch in the learning portal and/or download and keep.

When's it all going down - what are the dates?

Training Module 1 released 5th August 2017 (then monthly)

Online so you can watch whenever suits.

Q&A Calls second Wednesday of the month 

You’ll have a week before the Q&A to absorb the training so you’re ready for questions.

Times to be finalised with the group – will work for Pacific & Australian zones

Mastermind Group Sessions run third Wednesday of the month (except 6th December)

Times to be finalised with the group – will work for Pacific & Australian zones

How do I use deep research? 

Settle in for 10-mins of training on the difference a deep-avatar can change things

No time for a 10-min example?

This vid goes into the difference between a Rethink Central Avatar and other more half-assed avatars.

It’s simply this: we go into the key motivational factors so that products and copy instantly resonates at a conscious and unconscious level with your clients.

At 5 mins I give an example of how to use the full Avatar to create ease within your clients and describe your products fully so they resonate more deeply.

Do listen it’s a solid example (plus I talk about how knowing my Aussie plumbers have a smart daughter makes me certain they’re the clients for me…)

DATES: When’s it all going down?

 

Training Module 1 early 2018 (then monthly)

Online so you can watch whenever suits.

Q&A Calls second Wednesday of the month 

You’ll have a week before the Q&A to absorb the training so you’re ready for questions.

Times to be finalised with the group – will work for Pacific & Australian zones

Mastermind Group Sessions run third Wednesday of the month 

Times to be finalised with the group – will work for Pacific & Australian zones

Guarantee

 

Total peace of mind! Come to all six Q&A calls and do all the homework, and if you still feel you haven’t got value, I’ll refund the money for the course elements immediately. That’s a US$1000. I want you to be completely thrilled with your results.

However to be clear, there is no refund for the Mastermind element. This is because a Mastermind is carefully crafted to hold together as a group. If you leave the group… the Mastermind will fail. So if you’re not sure this is for you, then please schedule a call to discuss. This is only for people who are certain to go the distance.

I know if you do the work, you’ll get a deeply researched avatar that will grow your business. Join today, knowing there’s no risk.

I finally started to make consistent monthly income that continues to grow

Liz Scully is my go-to when I am stuck. While working with her, she has coached me through the fundamentals of fine tuning my vision, avatar, and messaging. The year of masterminding with her, my list grew 4x, my copywriting had more impact on my readers, I finally started to make consistent monthly income that continues to grow, and discovered my overall inner confidence strengthened and I really stepped into owning my value. Basically... if you choose not to work with Liz, you'll miss out insane amounts of growth and lots of full-bellied giggles. It was an honor to work with such a caring and yet badass superwoman as Liz!

Christina Salerno

Founder & Lead Quirkologist, Living Quirky, NYC, USA, Living Quirky

We found $200,000 in 90 minutes (then another $140k 10 minutes later)

Simple tweaks to how I ask for business and manage my client referrals are set to double turnover in the coming year. It really was amazing how quickly Liz got to the heart of where we could improve things. And the changes are so simple to implement.

Michael Francis

Owner & Photographer, Michael Francis Photography, Toronto, Canada, Michael Francis Photography

She swoops in like a superhero and calms the chaos that's been running your world

In one session, Liz helped me distill my decades of professional experience, assumptions, values, fears, passions and confusion into a crystal ball of realization. So just imagine what one of her Mastermind programs will do for your career and/or life.

She swoops in like a superhero and calms the chaos that's been running your world for far too long. It's her sneaky ability to wallop you upside the head with amazing clarity, been-there-done-that wisdom, and a huge dose of enthusiasm that that will make you say, “Where have you been all my life?"

Matt Olin

Owner, Matt Olin Creative, Charlotte, NC, USA, Matt Olin Creative

She can see through a problem almost instantly

I’d been in business for quite a while when I started working with liz, and I can say in all honesty that she helped transform and powerfully expand not only the structure of my business but also my own inner grit and enthusiasm.

Yes, she’s funny and witty, but she’s also one of the brightest people I know – she can see through a problem or issue almost instantly and offer concrete working solutions and problem solving, with books and links to cutting edge thoughts on business development that relate directly to your issue. The Mastermind is invaluable, and Liz is quite simply amazing!

Alice Lee

Owner, Acupuncturist, Maryland, USA, The Still point

We accomplished in two months what would have taken me more than six

I hired Liz Scully to be my Launch Manager for a self-published picture book.  Liz's expertise was instrumental in getting this project done on a very tight schedule.  She contracted out and managed the artwork and the layout. Her knowledge of potential problem areas in electronic publishing saved months of effort and hundreds of dollars by picking contractors who could handle the work we needed. 

We accomplished in two months what would have taken me more than six, with much higher quality and at a significantly lower price.  In addition, Liz's extensive background in film proved instrumental during the art direction phase and resulted in significantly higher quality work at a fraction of the cost and time. I can't describe how much I appreciated her help and expertise on this project!

Barry Solway

Author, Boulder, Colorado, USA, www.barrysolway.com

Things began to shift in my life

I originally did the mastermind for accountability but actually it turned out to be much more subtle and powerful than that.  In speaking about my goals and protease within a supporting, questioning and expertly guided group I found that things began to shift in my life and I ended up with a much clearer view of how I wanted to run my life and business.

I would say that, while I thought that I was thinking about my goals and priorities before I started a guided mastermind, I was in fact constrained by what I already thought would be the answers. It is amazing how powerful someone actually listening, thinking, putting in their point of view and asking the right questions can be.

Jane Lindsey

Owner, Snapdragon Online, Scotland, UK, Snapdragon

Life is too short not to have fun in your business

Liz is a brilliant and gifted coach, who offers practical, action oriented sessions. I think my favourite thing about Liz though is her sense of humor. Time with Liz is fun and effective. Life is too short not to have fun in your business

Porche Delaney

Church Lady at Church of Cupcakes, Denver USA, Church of Cupcakes

You could be landing some really hard news and yet, it comes across so gentle and wise

I love how you give feedback. It’s why you are really, really excellent at running masterminds. I always feel confident you’ll give me clear help, whether we’re discussing course structure, website copy or business plans. Even your voice is soothing. You could be landing some really hard news and yet, it comes across so gentle and wise.

Mel Charbonneau

Co-Founder, Madison, USA, Fellow Flowers

I could see where the money had been hiding

Working with Liz Scully gave me immense clarity. In under an hour we had a map for the shape of my business for the coming year. I could see exactly where the new revenue was coming from and where it had been hiding for the last years.

Heather Krakora

Photographer & Illustrator, Madison, Wisconsin, USA, heatherkrakora.com & krakorastudios.com

Every leader needs a support team and a masterful guide

I've never been in a mastermind group before. But I coach others and lead groups all the time as a film/theatre director and teacher. I'm learning that every leader needs a support team and a masterful guide to help us not lose our sanity. Liz Scully and the other inspiring participants give me the nudges and the creative strategies for how to refuel when I'm stuck or overwhelmed.

I'm just in love with this group. And of course with dear Liz who calls it like it is so we can be our best selves. Straight Talk Liz. Schedule with her and get a taste of her awesomeness

Heidi Marshall

Director & Actor Coach, NYC, USA, www.heidimarshall.com

Working with Liz Scully through our Mastermind Group has been life-changing

I am just starting out my business. Through her Mastermind I have been able to set realistic goals and be held accountable for them in a kind and constructive way. More importantly, the support and encouragement in the group have been life lines when I needed them most. I benefit from having a “coaching team” helping me with my business, rather than going it alone.

Liz leads the group with skill, grace and humor, and I can’t endorse her enough. Working with Liz will make you more productive, give you contacts all over the world, and make it all FUN! Hire her! You won’t regret it!!

Patty Nowell

Founder & Coach, Florida, USA, Soaring HeART

More progress through the mastermind this year than in the past few years all together

I love your Masterminding, Liz. I believe the way you run them is the reason it’s so effective and productive.

I’ve made more progress through the mastermind this year than in the past few years all together. All round quality based progress - not just focused on linear success. It’s great that you’re offering to teach masterminding! A big thank you Liz!

Tajci Cameron

Musician & Creator and host of Waking up America, USA, Waking up in America

A support system that holds you to your highest and supports you during your lowest

During the year I spent in one of her masterminds, I experienced two of the most challenging experiences of my life and Liz was right there, through and through, reminding me each step of the way of my successes and accomplishments, what was working and what was right, the light within the dark.

Liz's support (as well as the support of the other angels in my Mastermind group) was off the charts, when I needed it most and that's what stands out to me most. If you're looking to tap into a support system that holds you to your highest and supports you during your lowest then join one of Liz's masterminds, you won't regret it.

Ken Fried

Creator & Coach at Ken Fried, Florida, USA, www.kenfried.me

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