Our Latest Blogs:
Done some Avatar work, but it’s not really been that useful?
It may well be that you’ve not gone deep enough. When we really dig in and learn your Avatars deepest concerns and how far back that might go in their life – when you do that you can produce products that support them much more deeply.read more
No, not a happy life, I wish for you an ecstatic life. One with many highs and lows. One filled with wild flashes of joy and moments of darkness that spur you on to greater things.
Because a happy life, a steady life, a life with no big peaks or troughs, well that’s a life that will have safety but no wild joy. And you deserve to be wildly joyful.read more
Being understood is a fundamental human drive
In this video – I discuss why it’s so important to really make the effort to understand your customers and clients.
Research is a fundamental tool for your business. If you go straight to producing product without doing the deep work you’ll probably end up with the wrong products for your people. Sure they’ll look great, but the targeting won’t be spot on and sales will be lacklustre (maybe you’ve already seen that). ⠀
This depth of understanding about my clients has changed my business and it can do the same for you. This is why I’m so passionate about understanding your ideal client.read more
It doesn’t matter how good you are if you’re talking to the wrong person He wasn’t having much luck chatting up the barista. You could tell he’d been trying for hours. Lord knows, he wasn’t a quitter. She was polite and friendly, like most people in this little...read more
Wow. THAT envelope mix up.
You’ll have seen the clips and felt awful for everyone involved. But perhaps you don’t realise quite how bad nearly, but not actually, winning an Oscar is — after all La La Land won 6 other awards. How bad can it be, right?read more
You know a good Mastermind group can help your business grow quickly and give you support long term so you hit those big goals. You’ve heard countless big name coaches name-check them as the secret behind their success.
But how do you choose a Mastermind group to join?read more
Run Mastermind groups and bring in an extra $3000 a month.
We all want to earn a little more money each month. And if you’re not working with clients in small groups, you’re missing an easy way to boost revenue and offer something fresh for your clients. Mastermind groups are a reliable way to add extra income quicklyread more
It’s all about ‘client ideation’ images.
That sounds pretty fancy, but in today’s blog I’m sharing some of the backend concepts that are run through all of our new brand refresh (that’s all those pictures of retro ladies doing daft things that have suddenly appeared all over the blog).
Why they’re there and what they’re doing is a different story. What I’m sharing today is the more subtle mix of information that’s being projected by pics of groups, couples and people on their own.read more
Often running your own business can feel pretty lonely.
Sure you spend many nights up late just you and your laptop vaguely resentful that you’re not out with your pals. Or deeply resentful that you’re not actually asleep right then as you’re-so-goddamn-tired.
Thing is, you’re not alone.
There’s a lot of people supporting you. In my case it’s all these fabulous people (and many, many more)read more
I’m in NYC at the moment
and, as one does, I had a dirty martini the other night. It was from a ‘curated’ cocktail menu.
I’m not entirely sure what was curated about it as all the signs of NYC fancy bar were not on the menu. There were no special in-house mixers, no foreign spirits I couldn’t pronounce, no fancy home-distilled liquor, their ice program was nothing to write home about and the bartender
It's time to get Joyful! Watch these three videos, then just do both tasks over the next week A little more information on why this Joy List is useful: Do this 'work joy' task three or four days after the first one above No cheating now - you'll get much...read more